Work Experience
- Led full-funnel copy & content strategy for B2B marketing targeting hospitals, IVF clinics, and medical retailers.
- Built email drip campaigns, landing pages and gated-asset funnels, driving a 3× increase in lead conversion.
- Worked closely with sales and design teams to align messaging across paid and organic channels.
- Optimised long-form content for SEO, improving keyword rankings by ~40% within six months.
- Managed and mentored a team of five content creators and ran the content calendar across platforms.
- Created multi‐platform content for client acquisition and retention in the ed-tech and consulting sectors.
- Executed ABM (Account-Based Marketing) campaigns using Meta and LinkedIn Ads with tailored messaging.
- Instituted a metrics-driven content iteration workflow, boosting Engagement & CTR by ~27%.
- Developed and implemented SEO strategy that raised organic traffic by ~35%.
Summary: Over 13+ years of experience in content strategy, B2B marketing and lead generation across SaaS, health-tech, ed-tech and consulting sectors. Comfortable working in fast-paced, remote/geo-distributed teams and translating complex ideas into compelling narratives.
Skills & Tools
| Skill Category | Skill | Rating | Experience / What I Do | Related Tools / Platforms |
|---|---|---|---|---|
| Content & Copywriting | Content Marketing | Full-funnel content strategy + execution aligned to demand gen |
KIT, MailerCloud
WordPress
Google Docs
|
|
| B2B Content Strategy | Narrative + messaging for SaaS, HealthTech, Ed-tech |
KIT, MailerCloud
Email Outreach
Linkedin Cold Outreach
Sales-Marketing alignment tools
|
||
| Blog Writing & Management | SEO-optimized blogs for authority + conversions |
WordPress
Scalenut
WriterZen
|
||
| Case Study Development | ROI-driven customer proof storytelling |
Docs
Wordpress
Blogs
|
||
| Long-form Content | Gated assets to support lead capture |
HubSpot
Landing Pages
|
||
| Demand Generation & Lead Funnels | Demand Generation | Multi-channel content + sales-aligned funnels |
Meta Ads
LinkedIn Ads
HubSpot
|
|
| Lead Nurturing | Automated, behaviour-based nurture flows |
HubSpot
Email Automation
N8N
Pabbly
|
||
| Email Marketing | Drips, lifecycle campaigns, segmentation |
Aimfox
Apollo
HubSpot CRM
|
||
| Landing Page Optimization | Copy + CRO experiments to increase CVR |
WordPress
HubSpot
Elementor
|
||
| Cold Outreach Strategy | B2B ICP targeting, messaging, personalization |
Aimfox
Apollo
LeadRocks
|
||
| Campaign Execution & Collaboration | Campaign Management | Multi-geo, cross-functional execution |
Asana
Trello
Slack
|
|
| Social Media Campaigns | Organic + paid for B2B lead gen |
LinkedIn Marketing
Meta Ads
|
||
| Cross-Functional Collaboration | Sales x Marketing alignment for pipeline growth |
HubSpot CRM
Task tools
|
||
| Sales-Marketing Alignment | Content mapped to funnel stages |
CRM dashboards
ABM flows
|
Complete Tools & Platforms List
CRM & Sales Enablement
Email & Outreach
Marketing & Funnel Automation
Paid Marketing & Lead Generation
Website & Landing Pages
Project Collaboration
In short: I bring a strong mix of strategic thinking, operational delivery, copywriting craft and metrics-driven optimisation.
Why I'm Interested in Joining Your Team
Mission Alignment
Your mission resonates: I see that you help coaches, consultants and service providers generate high-ticket clients via LinkedIn, AI-driven funnels and low-ad strategies.
Background Alignment
With 13+ years of B2B content and demand-generation expertise, I am equipped to design the content, copy and funnels your clients need to accelerate conversions and revenue.
Value I Can Bring
I can build high-impact content funnels (emails, landing pages, gated assets) that reflect your positioning and support your high-ticket offers. I can craft targeted LinkedIn/Meta messaging and ABM-style content that reaches and converts the decision-makers your clients need. I can help optimise the full content-to-sales process—ensuring your assets not only engage but drive measurable results.
Growth Mindset
I'm passionate about systems, testing, iterative improvement and using insights to refine what works. I believe in scaling via smart content + strategy rather than brute force.
Mutual Fit
Your platform gives scope to work with multiple coaches/consultants, build repeatable frameworks and maximise impact. For me, this is a chance to apply my skills in a growth-oriented environment and deliver tangible ROI.
Bottom line: I believe I can help amplify your clients' success by bringing strong narrative, funnel strategy and execution muscle — and in return join a team where my impact will scale, my tools and thinking will sharpen, and the outcome will drive real business outcomes together.
Get In Touch
I'm excited about the possibility of working together and would love to discuss how I can contribute to your team's success.