Chandan Prasad
Senior Copywriter & Marketing Strategist
Results-driven Senior Copywriter with 13+ years of experience in content strategy, B2B marketing, and lead-generation-focused storytelling across digital platforms. Proven expertise in developing engaging copy for demand generation, product marketing, ABM campaigns, and SEO-optimized content.
Adept at working in fast-paced, remote teams and translating complex ideas into persuasive narratives that drive ROI. Experienced in managing end-to-end copy strategies for B2B marketing campaigns targeting diverse industries including health-tech, ed-tech, and SaaS.
Key Skills
Content Marketing
- B2B Content Strategy
- Blog Writing & Management
- Case Study Development
- ABM Campaigns
- Long-form Content
Marketing Strategy
- Demand Generation
- Lead Nurturing
- SEO & Performance Optimization
- Marketing Analytics
- A/B Testing
Campaign Management
- Email Marketing
- Social Media Campaigns
- Multi-Geo Campaigns
- Cross-Functional Collaboration
- Sales-Marketing Alignment
Industry Expertise
- SaaS & Tech Industry
- Health-Tech
- Ed-Tech
- Consulting
- Startup Culture
Professional Experience
Marketing Manager – Content & Strategy
- Led end-to-end copy strategy for B2B marketing campaigns targeting hospitals, IVF clinics, and medical retailers
- Developed content funnels including email drips, landing pages, and gated assets, resulting in a 3x increase in lead conversions
- Collaborated closely with sales and design teams to ensure messaging consistency across paid and organic channels
- Optimized long-form content for SEO, improving keyword ranking for health-tech topics by 40% within 6 months
- Managed a team of 5 content creators and oversaw the content calendar for multiple platforms
Marketing Manager
- Created multi-platform content for client acquisition and retention in the ed-tech and consulting sectors
- Executed ABM campaigns with tailored messaging across Meta Ads and LinkedIn
- Introduced metrics-driven content iteration workflows that boosted engagement and CTR by 27%
- Managed social media strategy and content calendar across multiple platforms
- Developed and implemented SEO strategies that increased organic traffic by 35%
Portfolio Highlights
Life in Start-Up Newsletter
A comprehensive newsletter exploring startup culture, challenges, and success stories. This publication provides valuable insights for entrepreneurs and startup employees navigating the dynamic startup ecosystem. Reached over 10,000 subscribers with an average open rate of 42%.
View SamplesAmazon Author Publications
Published author on Amazon with works focusing on marketing strategies, content creation techniques, and professional development in the digital marketing space. Books have achieved best-seller status in multiple categories with over 5,000 copies sold.
View PublicationsB2B Content Funnels
Developed high-converting content funnels for health-tech clients including email sequences, landing pages, and gated content assets that increased lead conversion by 3x. These funnels generated over $2M in pipeline revenue for clients.
View Case StudyEducation & Certifications
B.E. – Mechanical Engineering
Comprehensive engineering education providing strong analytical and problem-solving skills applicable to marketing strategy and technical content development. Graduated with honors from a prestigious institution.
Certifications
- Google Digital Garage: Fundamentals of Digital Marketing
- HubSpot Content Marketing Certification
- Ongoing: Workshops on SEO, ABM, and Digital Copywriting
- Google Analytics Individual Qualification
Tools & Platforms
Proficient in a wide range of marketing technologies and platforms that enable effective content creation, campaign management, and performance analysis: